Email marketing campaigns

10th September 2013

We know that there is no magic formula for the perfect email marketing campaign, but there are definitely things that make people happy to receive your emails. Here are a few:

• An intriguing subject line
• Authentic and honest content
• A single focus email with one choice / click through option
• It can be viewed on all of their devices

44% of email recipients made at least one purchase last year based on a promotional email, you could really be missing out if you don’t mail out to your customers.

Claire Meddings
Written By
Claire Meddings
Manager of online and offline accounts, Claire ensures best practises are carried out through all projects, she keeps projects on track, on time and in scope. Claire’s the go between, the organiser and strength behind SOtech and keeps clients very happy. In addition to her key management skills, Claire increases her knowledge of Wordpress and other systems.

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