Digital DJ Tips
Digital DJ Tips offer a hub of information, support and courses for both new and established DJs.
Tasked with a global re-brand of DJ Tips, it was important that we moved it forward without losing the familiarisation of their original brand. We updated the font, colour palette and evolved the graphical elements to match.
We rolled the branding out across all of their platforms. For consistency we provided them an online repository of brand assets which included all font references and icons packs.
With 12 course modules ranging from Foundation,
Deep dive and Academy, DJ Tips needed a series of bespoke course icons, pages and content accessed from the main site.
The checkout is a bespoke item for courses. We used Braintree as the payment gateway and Infusionsoft to streamline the process from payment through to delivery of products and automation of course access.
The blog site provides most of their lead generation by adding free e-books, tutorials and DJ offers. This worked well for them however to get the real data they required we provided them with a SCORE quiz and a personalised PDF report so that DJ’s can see what they have scored high and low in. This added a ton of data for DJTips so they can target users with relevant content and courses.