A change for life. Teaching 110kg male executives how to become 90kg athletes.
With the rise of the fitness industry in recent years it is now reported more than 4 million people participate within the fitness industry across Australia. With this in mind we were approached to create a unique brand that appealed to the modern executive, the executive who wanted to make a change to their lifestyle.
The Importance of the Mobile
With 1.2 billion mobile users around the world it’s was a priority to make sure a consistent experience on all devices was achieved.
Our goal was to transform the way executives look at the fitness industry. We needed to convey the true message, so we assessed everything from the correct photography to typography. The result is a slick modern aesthetic that embodies the Executive Athlete.
Like all new projects here at SOtech, we began with a discovery session to understand where the brand needed to be and developed a brand that helped create the executive athletes that inspire rather than command.