The Raw Chef
The Raw Chef is the U.K.'s leading raw chef and raw food recipe source
Russell came to us, having created himself a successful eco-system of digital products that were selling. But it was time to step things up and re-brand. We redesigned The Raw Chef logo, and designed a full new website including beautifully branded opt in and sales pages.
A commissioned photoshoot at Russell’s kitchen and surrounding areas provided us with consistent imagery that served to populate the whole site. We wanted to keep the site looking fresh and give a real sense of a lifestyle. Added to the photoshoot was a series of videos that talks about the Raw Chef and how he began his journey into eating raw food.
A series of lead generation tools have been implemented into the site including exit intent popups, free recipe downloads and other freebies to gather lead capture.
With an already huge following on social media channels Russell has a collection of online products that generates his revenue so one of our objectives that was targeted through the wire framing process was to sell more of his Courses and eBooks. For this we used a “Lead page” style, which still retained the brand feel, but used a more sales approach.