Tom Dixon

Iconic British furniture designer Tom Dixon's digital transformation

Tom Dixon
Tom Dixon

“Like Tom, we needed to combine the creative with the commercial, so we created an immersive experience where the customer is never too far away from the shopping basket”.

Mark Purdy, Head of Digital Tom Dixon


Project overview

Continuing their reputation for innovation and forward thinking, iconic British design studio, Tom Dixon have re-imagined and re-platformed their Magento eCommerce website, specifically tailoring it to the professional needs and requirements of the architecture and design community.

Tom Dixon is a brand as well as a person, with very strong aesthetic opinions of what was needed in a digital storefront. The initial phase involved strategy workshops resulting in defined user journeys and UX prototypes based on mobile first methodologies. The outcome was a very clear need for an eCommerce site that could visually express the brand and also deliver an immersive customer experience.

A key aim of this project was to achieve a seamless integration of the product story, product families and brand into the shopping experience without the need for navigating to different areas within the site. This is achieved with high quality content and imagery driving the look and feel of the site, structured around the specific customer experiences. Product pages are the heroes, doing a stellar job showing the unique nature of the products with strong brand photography.

Tom Dixon
Tom Dixon

Mobile First

We used mobile first methodologies when working with the platform to enable a unique expericence for new and existing visitors.

Tom Dixon

Easy Customisation of pages through CMS

CMS for Content Pages: Pre-defined content templates within the admin of Magento means the Tom Dixon team can create beautiful content with rich imagery and text without the need to know html. These content pages are set up so simply that it is just a case of choosing the content from a desktop and uploading them.

Tom Dixon
Tom Dixon

New functionality for customers

Spaces, Stories & Family content pages integrated into the product pages/shopping experience.

Tom Dixon
Tom Dixon
Tom Dixon
Launch site

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